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E-Glossary
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database marketing
A computer based repository of information organized in such a way
as to allow for efficient retrieval, manipulation and analysis in order
to produce a product to be marketed
decryption
The act of making a secure file readable. Any procedure used
in cryptography to convert ciphertext (encrypted data) into plaintext.
differential advantage
A set of unique features of a company and its products that are percieved
by the market as significant and superior to the competition.
digital cash
A form of electronic currency that exists only in cyberspace.
This type of currency has no real physical properties, but offers the ability
to use real currency in an electronic format like that used on the World
Wide Web. Some companies developing this form of currency are CyberCash
and DigiCash. One bank offering this service is Mark Twain Bank.
By sending them a check, the bank in turn will send you special software
that will allow you to draw from your account with them to your hard drive.
You may then use the funds to make purchases over the web. This type
of payment system hopes to resolve the security problems related to the
use of credit card numbers on the Internet.
digital signature
Digital signatures, like written signatures, are a method of authenticating
the source of a document and/or its author. A common form of digital signatures
are digital certificates, whereby the issuing company vouches for you and
gives you a unique identification that can be verified by a merchant prior
to accepting an order.
direct e-mail
Advertising over the internet that uses person-to-person communication
through the mail rather than mass media. Advertising is sent via electronic
mail and faxes.
direct mail
Advertising that uses person-to-person communication through the mail
rather than mass media. Advertising is sent via fliers, letters,
brochures, or reprints.
direct marketing
Techniques such as direct mail, catalogs or telemarketing that encourage
the customer to order from home.
direct retailing
Form of nonstore retailing that occurs in a home setting, such as door-to-door
sales, party plan selling, and electronic sales over the Web. Traditional
forms of direct retailing have waned over the past decade or so, but Internet
retailing stands to grow rapidly.
direct sales
This is a simple model that creates a web site to sell a narrow range
of product's they do not manufacture directly to the consumer.
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