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E-Glossary
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National Association for Promotional and Advertising
Allowances, Inc. (NAPAA)
The only not-for-profit trade association in the U.S. devoted to educating
those involved with the creation and implementation of co-op advertising
and other trade allowance programs.
NetBill
NetBill is a micropayment system.
NetBill was acquired by CyberCash in the spring of 1997.
CyberCash provides a vehicle for micropayments called CyberCoin as
well as credit card and electronic checking schemes. CyberCoin payments
are private but not anonymous. A key benefit of CyberCoin is that while
the purchaser has a notational record of each purchase, the merchant does
not know who the customer was. CyberCoin transactions are just like paying
with real cash out of your pocket. The advantage NetBill offers to CyberCash
is security. NetBill's security system is currently the most elaborate
of all the current electronic cash systems and is being incorporated into
the entire family of services offered by CyberCash.
newbie
A newcomer to the Internet or to an online service. This term
surfaced in the newsgroup talk.bizarre but is now in wide use, originally
from British public-school and military slang variant of "new boy".
niche market
A segment of the market that have different preferences or needs from
the mainstream audience. Small compact refrigerators were created
to fill the niche of college students living in dorm rooms.
non-store retailing
Selling goods and services to the final customerwithout setting up
a store.
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