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E-Glossary
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search engine
Any of several data bases available on the Internet that allow users
to find Web sites based on words included on those pages. Some, such
as Alta Vista and Infoseek, are huge indexes. While a large size
obviously allows the user to find a larger number of sites, the downside
is that sometimes one may find it difficult to narrow their search to a
manageable number of site selections (say down to several hundred rather
than several thousand choices).
Secure Electronic Transaction (SET) protocol
Proposed by MasterCard and Visa, SET is another standardized protocol
for processing electronic transactions.
Secure HyperText Transfer Protocol (S-HTTP)
A secure version of HTTP, developed by Netscape, that
provides general transaction security services over the Web.
Secure Sockets Layer (SSL)
SSL is an acronym that stands for Secure Socket Layer. SSL was designed
by Netscape for use in electronic commerce for transactions involving confidential
information such as credit card numbers. Secure Socket Layer uses a system
of public and private key authentication combined with other schemes to
verify electronic signatures. The ability to conduct secure and confidential
transactions over the Internet is critical to the success of electronic
commerce.
Security and Exchange Commission (SEC)
The SEC is an independent, nonpartisan, quasijudicial regulatory agency
with responsibility for administering the federal securities laws.
The purpose of these laws is to protect investors in securities markets
that operate fairly and to ensure that investors have access to disclosure
of all material information concerning publicly traded securities.
The Commission also regulates firms engaged in the purchase or sale of
securities, people who provide investment advice, and investment companies.
shopping cart
The way most companies online keep record of what you have picked while
browsing in their online store. Just as in a physical store you can put
in and take items out of your online store before you actually buy it.
signature
A block of information used to sign the end of an e-mail or discussion
group message. It usually includes an author name, company name,
e-mail address, and other information. Most Unix mail and news software
will automatically append a signature from a file in the user's home directory
to outgoing mail and news. The composition of one's signature can
be quite an art form, including ASCII logo or one's choice of witty sayings.
silent close
The technique of ending a sales presentation by saying nothing and
waiting for the potential buyer to make a response.
skimming
A product pricing strategy in which a new products' prices are initially
set high, when introduced into the market, so that the company can get
a high profit or margin from the early buyers.
soft offer
It is a sale offer that allows consumers to try a new product for a
small period of time before having to pay for it.
spam
Flooding many inappropriate newsgroups or mailing lists or your mailbox
with off- topic articles--usually ads or promotions. It is a major violation
of netiquette and if you try it, it violates your member agreement in most
places and can lead to account cancellation. The term was inspired by an
old Monty Python sketch.
sponsorship
The purchase of any amount of space on a web page or other online document,
for the purpose of advertising your product or service. This term
is used to avoid the negative impressions that go along with the term advertising,
while emphasizing the original non-commercial nature of the Internet.
status quo pricing
A pricing objective which maintains existing prices or meets the competition.
storefront design
The way a website is designed to be shown to the public.
subscriber
A visitor that visits a Web site and fills out a request for requesting
that he or she receive electronic notification any time the information
at the site changes, the visitor then becomes a subscriber.
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